Законы рыночной экономики, похоже, погубили эпатажного художника-ремесленника Дэмьена Херста (Damien Hirst). Его предложение явно превысило спрос. Поэтому, согласно исследованиям компании Artnet, работы арт-хулигана продолжают стремительно падать в цене.
Collectors who considered investing in the creations of the richest artist in the world a win-win until recently are now punching the air. One of them is the Ukrainian billionaire and founder of the Ukrainian largest art gallery, Viktor Pinchuk.
Over the past five years, Hirst’s works of art have fallen in price by more than half. Experts explain this by the fact that he simply tired the audience with endless replication and self-repetition. Following the writers resorting to the services of the so-called ghostwriters, Hirst maintains a whole staff of assistants who do all the dirty work for him: rip off the wings of butterflies, place animal corpses in formaldehyde and catch flies. In fact, the author is only the creator of the idea. He once made a successful brand out of himself, which they were ready to buy for tens of millions of dollars.
Hirst got the idea that shocking subtle aesthetes can make him a good fortune from the famous British gallerist and philanthropist, Charles Saatchi. It was he who acquired Hirst’s first installation, which consisted of glass boxes with a fresh cow’s head and fly larvae. Moreover, he gave money for the development of his creativity.
After that, Hirst confidently set about triggering disgust triggers in the audience, showing off a canned six-legged dog and butchered cow carcasses. And he made the right decision: according to some sources, his fortune is 350 million dollars. After all, only for his dead shark in formaldehyde, he managed to secure $ 12 million. Hirst’s signature work, the famous diamond skull, is estimated at 100 million dollars.
The frantic demand among wealthy connoisseurs of beauty is not difficult to explain: since they buy it for such a big money, it means “cool, gotta take it”. I do not understand, what I am paying for, but it’s ok. I’ll understand it later.
However, the art marketer, Hirst, miscalculated: businessmen no longer intend to give big money, for example, for a dot picture, whose twin sisters are about 1500 in the world.
The Hirst phenomenon answers the question: can one feed collectors with artistic fast food for the price of lobsters? Answer: yes, one can, but not for long.