State Museum of Fine Arts named after A.S. Pushkin holds an exhibition of French advertising of the late XIX - early XX century "Afishemaniya".
The exhibition presents works by famous artists and masters of illustrated advertising - Henri de Toulouse-Lautrec, Alphonse Mucha, Paul Gavarni, Leon Shubrak, Jules Sheret, Adolf Villette and other authors who raised the advertisement to the level of art, demonstrating their artistic style and style. The exposition is presented in seven sections, reflecting various themes and aspects of the poster art: "Walls, fences, shop windows", "Painting the streets", "Cabaret, theater, exhibitions", "Muse of commerce", "Bicycles, airplanes, tires", "Wine , tobacco, canned food "," Style of the era: Art Nouveau. "
Museum them. Pushkin has one of the largest collections of French lithographic posters in Russia. The exhibition will display 130 posters from the museum collection, which will introduce the history of the birth and evolution of the poster as an art form. Exhibits from the collection of the Pushkin Museum of Fine Arts. A.S. Pushkin provide an opportunity to trace the history of art of an entire era in France - Belle Époque.
Artistic advertising of the XIX century served not only a commercial function. It became a kind of chronicle, documentary evidence of its time, illustrating the main events of the century, the achievements of science and technology, political ideas and directions. The poster has become a field for the experimental search for new forms in art, and has had a serious influence on the development and distribution of such artistic styles as Art Nouveau and Art Deco.
In Russia, the XIX century collecting posters is not widespread. And only a passion for art advertising of private collectors, an expert on prints Pavel Ettinger and businessman Fedor Fedorov, helped create such an extensive collection and introduce museum visitors to it.