The exhibition space is conventionally divided into three parts: the past of crafts based on the example of well-known factories and works from the collections of various museums, crafts today and possible scenarios for future development. In the center of the exposition there is an installation table with the symbols most common in folk art.
Another line of the exhibition, dedicated to the history of several enterprises - Gzhel, Fedoskino, Zhostovo and others, will tell how they emerged, when they flourished, how they endured the cataclysms of the 20th century, difficult 1990s, as they exist now. The exhibition will showcase works selected from five museum collections.
The culmination of the exhibition is the space where the visitor finds himself at the very end, and where the model of the Factory of the Future will be presented. It implies not only the production of things, but also the production of meanings and, no less important, impressions.
The exhibition is attended by the All-Russian Museum of Decorative and Applied and Folk Art, the Abramtsevo Estate Museum, the Sergiev Posad Historical and Art Museum-Reserve, the Moscow Region Museum of Folk Arts and Crafts, as well as commercial enterprises: Gzhel, Zhostovo, Fedoskino, Verbilki and others. The aim of the exhibition is to show folk arts and crafts in a new light, to actualize their historical and cultural role, to rethink the modern image, and to popularize it for a wide audience.