The New Museum of Contemporary Art, founded in 1977 by Marcia Tucker, is a museum in New York City at 235 Bowery, on Manhattan's Lower East Side. The New Museum was established by an independent curator Marcia Tucker in 1977. It is dedicated to introducing new art and new ideas, by artists who have not yet received significant exposure or recognition. Ever since it was founded, the museum has taken on the mission to challenge the stiff institutionalization of an art museum. It continues to bring new ideas into the art world and to connect with the public.