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Fact of the day
Diego Velasquez as the genius of art advertising
Velasquez was a court painter: successful, but not as famous as he would have liked. First, only those admitted to the palace could appreciate his paintings: authors who painted pictures and frescoes for public temples were much more popular. Secondly, the Spaniard Velasquez was almost unknown in Italy, which he considered the birthplace of the beauty itself. One day, having arrived to Rome, Velasquez painted a portrait of his servant, handed him this portrait, and sent to go to the homes of local aristocrats and artists, saying, look, here I am the original, Pareja the Moor, and here is my portrait by Velasquez! It had effect! This portrait was eventually exhibited in the Pantheon, and Velasquez received orders from the Italian noblemen.
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1865, 130×181 cm