Cover of the book "Cultural Brand 'Russia' for Innovators of the Digital Age"

CULTURAL BRAND OF RUSSIAN INNOVATIONS
THE DIGITAL AGE

There are three stages of recognizing scientific truth: the first is "it's absurd." the second is "there's something to it," the third is "it's common knowledge."
Ernest Rutherford, one of the creators of nuclear physics,
nobel Prize winner

This book is about the size of a box of colored pencils and presents
my version of Russia's anima mundi, the world soul of the country and its
of an all-planet diaspora. I want to count the depressing
russia's cultural brand, which in the world's picturesque
the ratings are crowned by Rothko's suicidal, tricolored transom
"Red, Orange, Yellow," and in the writer's, the selfie
Pasternak with the defeatist "Dr. Zhivago."

The book was conceived as a history of Russian "weirdos" - people,
who create the miracle that is the antidote to manic
to the depressive psychosis of Russian cyclicality. Artists,
writers, inventors, entrepreneurs, etc
innovators from different fields. Creatives worried me
always, so I drew a series of portraits of the impossible
people" as a young man in the 1980s. Becoming a media educator in the 1990s,
i taught my countrymen the wonders of computer animation
and presented her creative universe on the Museums portal
Russia." In the 2000s, I taught entrepreneurs to be creative
thinking that turned them into successful innovators.

In the 2010s, she innovated in the realm of small prose and poetry
and talked about the weirdos of the globalization era in her textbook
"How to Write in the 21st Century?". In the 2020s, she returned to the arts via
chinese meaning painting. And now I'm creating
science art, helping innovators, their organizations
and territories to turn their gifts into superpowers.

In preparing this little book, I studied the cross-cutting traditions of miracle-making
in Russian and foreign commoners, merchants, warriors, intellectuals and aristocrats, including the fabulous
the "fool" Emelya, who became a "peerlessly clever" young man by the pike's will, the autocrat Peter the Great with his
crisis Eurasianism, the creative Rear Admiral Ushakov, the genius Pushkin, the great Homer, the indomitable
Frida Kahlo, the graceful Bakst, the paradoxical Vinavera.... I was inspired by the porcelain partnership of a merchant
Smith, in whose innovations of past centuries I found many cultural rhymes to my own digital one
creativity. As a result, I built the cultural brand "Russia" on interdisciplinary art innovations and formalized it
into an artist's book that I'm putting at the heart of transformative cultural diplomacy with the entire Planet.

I grow my marvelous innovations from the world's traditions for the benefit of all living beings. And through my book
i invite you to walk the path of transformation, leading Russia and the Planet from the absurd to the common knowledge through the
the "there's something in it" state of insight that Rutherford spoke of. And because creativity remains a mystery,
at the end of this book, I offer accompaniment in the development of cultural brands for you, your organizations, and cities
and all territories of the Planet in his White Swan Workshop.

Together we'll develop our creative "weirdness"
into the global magic of Earth's sustainable development in the digital age.
Let's go!