Explore the paintings and artworks featured in Coca-Cola's new ad, "Masterpiece."
Exploring the Artistic Talents Showcased in Coca-Cola's Masterpiece Ad Campaign
Our blog does not cater to or write about the happenings in the world of consumer goods and brands, such as "Coca-Cola". But sometimes exceptions have to be made, Coca cola’s brand new advert, Masterpiece is one such exception. We can’t recall when we last saw an ad that created "magic" with its seamless storytelling while opening up the art world to a new generation of art lovers and collectors.Coke described the ad as " An ice-cold bottle of Coca‑Cola journeys from canvas to canvas—starting with Andy Warhol’s 1962 Coca‑Cola [4] and continuing to a refreshingly diverse and culturally rich mix of classic and contemporary paintings before ultimately landing in the hands of an art student in need of creative inspiration titled "Masterpiece".
The story unfolds, with a group of students along with their art teacher, in an art museum. The assignment for the students is to make a copy of the masterpieces of their sheets, while the art teacher flits between the students to inspect their work. But one student is not inspired.
The painting, Divine Idyll by artist Aket, notices the bored student and reaches out to grab a Coke bottle from the Coca-Cola number 4, Warhol silkscreen. As the bottle gets passed from artwork to artwork, it keeps transforming to match each artwork’s unique style. There’s this one moment when the bottle falls into the river from the artwork, Drumbridge, and setting sun hill, Meguro, and the coke bottle transforms to match the setting of the artwork. Finally, the Coke bottle reaches the Vermeer’s Girl with a Pearl earring, who quickly opens the bottle and keeps it next to the bored art student. The art student suddenly notices the Coke bottle and takes a refreshing sip from the bottle. Refreshed he quickly works on his sketch just in time as the art flits over to him to inspect his work. .Continue reading
