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Selection of current mode of production in art, as a rule, reflects the nature of the language, which is responsible for the technological viability of modernity. This is reflected not only in artistic technique, but also in the approach. Design thinking involves a whole vision of the situation and can easily become a command for execution to others. On the other hand, sequential, relying on the mistake of spontaneous production, requires the participation of the author's ideas helps to reveal the mechanisms that still remain in the competition field between man and machine.