This project is a tribute to the memory of the St. Petersburg graphics and designer Askold Ivanovich Kuzminsky (1938–2005), the author of the logos of the State Hermitage Museum, the Leningradsky Metro, the Yeliseyevsky Shop, and the Diploma of Honorary Citizen of St. Petersburg.
The exhibition consists of two sections - two facets of A.I. Kuzminsky. The first section introduces visitors to the artist’s early graphics, mainly the 1960s. In many of them, A.I. Kuzminsky mixes seemingly incompatible techniques and tries materials in unusual use. Among the graphic works are portraits and color landscapes made in pastel, wax crayons and watercolor.
The second part of the exhibition covers the work of Kuzminsky - the designer. This section contains many exhibits devoted primarily to the development of the corporate graphic style and the Hermitage logo. Askold Ivanovich tried to unite the Russian and Latin (English) version of the logo, searched for motifs in characteristic and familiar to the Hermitage viewer works.
At the exhibition, visitors will also see works by Kuzminsky, an illustrator: among the exhibits are books that were designed by Askold Ivanovich. A significant place in the exposition is occupied by the memoirs “Memoire”, written by the artist, he illustrated and published at his own expense in small editions.
Most of the exhibits at the exhibition, provided by the artist's son Konstantin Kuzminsky, are shown for the first time.